Fast fashion is having one of its strongest years yet. Shein reportedly acquires Everlane for $100 million. Bad Bunny launches a collection with Zara titled Benito Antonio, following Willy Chavarria’s partnership with the same Spanish fast fashion giant. H&M collaborates with sustainability figurehead Stella McCartney—raising an urgent question: what does “sustainable fashion” even mean in 2026? At the same time, global political crises have become impossible to ignore. Where mainstream news once compartmentalized conflict, since 2023 the world has been forced to confront multiple humanitarian catastrophes simultaneously.
But what happens to “sustainable fashion” when the world itself feels unsustainable?
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