Clout chasing is killing us. How do I know? Because I know all about clout.
Clout is what made South Central Run Club --- a run club I co-created --- a recognizable name in Los Angeles. Its namesake, after South Central Los Angeles, is an area that has faced not only long-term divestment but some of LA's most violent upheavals. Due to the neighborhood's portrayal in popular media, a run club is not what you picture when you think of South Central. You think Nipsey Hussle. Maybe Boyz-N-Tha-Hood. Outsiders don't visualize health, let alone a run club.
